AR & IR Platform
Why IR and AR Services?
The entertainment industry is a major business and has matured over the past few years, especially in terms of promotions and marketing campaigns that are being carried out. Print ads across leading newspapers and Social Media posts have taken up a major portion of the marketing campaign. To capitalize on this tech-savvy nature of fans, Prisma has implemented Augmented Reality and Image Recognition solutions that will enable app users to simply click an image of the movie's print ad or trailer and get access to book movie tickets, meeting the stars, exclusive merchandise, multi-media content, etc.
The technology aims to enhance the experience of a static print ad or movie trailer and make it interactive and engaging. Fans can get access to exclusive content and offers with a simple click and because of our specialty in BI solutions, we will provide advertisers with detailed reports on how technology has helped.
Image Recognition
Image Recognition involves capturing an image of any print content on an Android or iOS device. The print content would act as a marker for the App and on clicking the image, the app will scan the same and direct the user to various online web content in real time thereby enhancing the users experience and providing him/her with sound information.
Image Recognition creates a Direct Link between an image and the corresponding online content. With image recognition your smartphone can go from a snapped photo directly to pre-defined online content.
Augmented Reality
Augmented reality is a live view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.
Augmented reality is a live view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.
Augmented Reality brings you to a world where a printed image is capable of coming to life in the form of video, audio, 3D view animations, social media connectivity and much more.
PC based Augmented Reality
PC based Augmented Reality can function as a standalone application or via a website. This technology takes the AR experience for the individual user to a new level of engagement, adds more flair to a product and supports a brands reputation for innovation.
PC based AR aims to make your website even more dynamic and informative by letting users try on the product in real time. Applicable across all industry sectors, PC based AR is especially useful for clothing and fashion as it allows people to try merchandise and accessories virtually.
Mass Augmented Reality
Mass Augmented Reality is a seamless blend of the virtual world with the real world. This technology functions as an effective promotional cum educational tool, by providing a stimulating and immersive experience to a mass audience concurrently.
Augmented Reality Platform
It's your most effective route to meaningful brand engagement.An unlimited AR platform that can be customized to fit the needs of your business, Augmented Reality Engine is a powerful marketing tool, a robust browser, publisher and content solution in one package, it gives you the ability to turn everyday life into a new reality experience.